The final two semesters on the Advertising Creative Track focus around the creation of a portfolio. The "advertising book", traditionally a way into agency life post graduation for ad creatives, has evolved. Our Creative Track students don't just head into ad agencies as junior creatives, they find themselves in tech companies working on creative, UX/UI, as designers or ideas people in client companies who have grown creative functions recently. Their portfolios need to reflect the ever-changing skillsets and focal points that they have developed on the program. The Young Ones, the annual student competition set by the One Club in partnership with a group of global brands, kicks off our award show season. Students, paired up, select one of the set briefs to work from. They have complete freedom and work through the process via a series of critiques. I've embedded the briefing slide deck as well as examples of student work.
