The final two semesters on the Advertising Creative Track focus around the creation of a portfolio. The "advertising book", traditionally a way into agency life post graduation for ad creatives, has evolved. Our Creative Track students don't just head into ad agencies as junior creatives, they find themselves in tech companies working on creative, UX/UI, as designers or ideas people in client companies who have grown creative functions recently. Their portfolios need to reflect the ever-changing skillsets and focal points that they have developed on the program. This assignment kicks off the Fall Semester with students completing a series of self-branding workbooks before creating an identity that will impact on their portfolio design as well. I've embedded the workbooks and examples of student work.
Assignment Brief as a Spark Page
Personal Brand Workbook #1
Personal Brand Workbook #2
Personal Brand Workbook #3
Personal Brand Workbook #4
Some Examples of Student Work
Nereyda Melchor
Yolia Espinoza
Julia Steele
Mona You
Aldrich Lucero