The final two semesters on the Advertising Creative Track focus around the creation of a portfolio. The "advertising book", traditionally a way into agency life post graduation for ad creatives, has evolved. Our Creative Track students don't just head into ad agencies as junior creatives, they find themselves in tech companies working on creative, UX/UI, as designers or ideas people in client companies who have grown creative functions recently. Their portfolios need to reflect the ever-changing skillsets and focal points that they have developed on the program. This course, it runs Fall and Spring, brings together the work they have been curating on Behance, their self identity, award show work and client work in a crafted Adobe Portfolio. This collection includes the slide deck demo for Adobe Portfolio as well as the Brief and, of course, links to student portfolios.
