The final two semesters on the Advertising Creative Track focus around the creation of a portfolio. The "advertising book", traditionally a way into agency life post graduation for ad creatives, has evolved. Our Creative Track students don't just head into ad agencies as junior creatives, they find themselves in tech companies working on creative, UX/UI, as designers or ideas people in client companies who have grown creative functions recently. Their portfolios need to reflect the ever-changing skillsets and focal points that they have developed on the program. This assignment enables students to explore their passions, the work they do outside of class, the things that make them, them. As a project it runs every Fall, so the work here is updated every year with some left and some removed and others added. I've embedded the briefing and examples of student work.
