This is a the second time around for this project that runs as the second "proper" assignment in my ADV 93 Design Fundamentals class. Students identify a tired brand with poor shelf-presence and create new labeling, perhaps a new product range, and create graphics in Illustrator. They then move to Dimension where they add these graphics to a range of 3-D assets, compose a scene and shoot the final result. Along the way they are also using Adobe Stock for accessing 3-D assets and textures.
After completion they will have understood the impact of trends on brands, they've understood packaging conventions in specific market categories, they've refreshed a brand, designed, created and shot the relaunch. They have switched their thinking from 2-D to 3-D. This serves as an introduction to working with 3-D objects as well as checking all those other skills off.
I have embedded my Spark assignment brief, Dimension workshop slide deck, final outcome example and student work.
Assignment Brief
Supplementary Slide Deck
Instructor Example
Sample label from Adobe Stock. Editable in Illustrator
Beer texture file from Stock added to the bottle in Dimension
Final photoshoot image
Examples of Student Work
Kerns
Initial sketches
Label design in Illustrator
Initial photoshoot
Final photoshoot
Jumex
Jarritos
SoBe
Parrot
Danao
Original packaging
Redesigned packaging
Maple Grove
Malta
Yakult
Students' Behance Projects