This is a two-step project that runs as the second "proper" assignment in my ADV 93 Design Fundamentals class. Students identify a tired brand with poor shelf-presence and create new labeling, perhaps a new product range, and create graphics in Photoshop. They then move to Dimension where they add these graphics to a range of 3-D assets, compose a scene and shoot the final result.
Along the way they have understood the impact of trends on brands, they've understood packaging conventions in specific market categories, they've refreshed a brand, designed, created and shot the relaunch. They have switched their thinking from 2-D to 3-D. This serves as an introduction to working with 3-D objects as well as checking all those other skills off.
I have embedded my Spark assignment brief, intro to packaging slide deck, Dimension workshop slide deck, final outcome example and student work.
Assignment brief as a Spark Page
Intro to Packaging slide deck
Intro to Dimension slide deck
Final example image of a product photo-shoot in Dimension
Some examples of student work from Fall 2020
The final outcome is the result of research and creative thinking. Some students document this process more thoroughly than others in their Behance project page. These are some examples: